About Us | Contact Us

Is it really so important to have a website?
3 out of 4 homebuyers now use the internet to search for a home.

Those who use the Internet are more likely to use real estate professionals, according to the 2003 National Association of REALTORS® Profile of Home Buyers and Sellers.

Internet buyers are younger, wealthier, better educated and more likely to be married than traditional buyers. The California Association of REALTORS® advises, however, that Internet buyers and traditional buyers should not be viewed as two separate populations but as segments in the spectrum of the homebuying population, each utilizing technology in varying degrees.

C.A.R. President Jim Hamilton said, "Homebuyers clearly view the Internet as a tool to enhance their ability to research the real estate market, rather than a replacement for a REALTOR®'s expertise in the field."

"As more consumers gain access to high-speed connections and spend more time online, they have clearly experienced a growing comfort level with using the Internet in all facets of their day-to-day lives," said Hamilton. "This has translated into greater use of the Internet when buying a home. Given the competitive nature of the current real estate market, consumers increasingly look to the Internet for information. As a result, homebuyers are better informed and maintain a greater sense of control over the homebuying process."

Stay on the Cutting Edge
87% of real estate firms have a website to market their services.

The 2005 N.A.R. Member Profile discovered that 87% of real estate firms and 46% of individual REALTORS® have a website to market their services. The study also reported that 81% of buyers who use the Internet to search for a home purchase through a real estate agent, while 63% of non-Internet users buy through an agent. Non-internet users are more likely to purchase directly from a builder or an owner they knew in advance of the transaction.

In 2005, the C.A.R. reported that REALTORS® are doing more than ever on the Internet such as marketing, maintaining their websites, and communicating with clients. As a result they are generating more business from the Internet than ever before. About one-third of REALTORS® business is being generated from the Internet in 2005 versus under one-quarter a year ago and even less in prior years.

A Note About Community Pages and Searching the MLS

Former C.A.R. president Gary Thomas said that by the time an Internet buyer contacts an agent, he or she has a "good understanding of what they want, where they want to live, and what they can afford." He added, "They've often chosen the neighborhoods they want to evaluate, narrowed their choice of homes, come up with a list of homes they want to see and understood what they can afford and what their mortgage options are."

The N.A.R. found that the most important factors in choosing a location to purchase a home are neighborhood quality, close to a job or school, close to family or friends, and the school district itself.

One of our specialties is providing community pages for the areas you serve. Show potential clients that you really are a local expert. Keep potential clients at your website longer and give them a reason to keep coming back.

We can also assist you in setting up an Internet Data Exchange (IDX) feed so that your potential clients can search the MLS from your website.

Note: IDX policies range from state to state. We will work with your MLS Board to find out what requirements are necessary for you to feature a live feed on your website.